Cracking the Code: How to Turn Local Intel into Business Strategy
You’re sitting on a goldmine and don’t even know it. Right outside your storefront, in the coffee shops and laundromats and food trucks humming a block away, are patterns, habits, and whispers that—if read right—can tell you exactly what your next move should be. Strategy isn’t just spreadsheets and quarterly forecasts, it’s how well you can read the room, especially when the room is your zip code. It’s not glamorous, but that’s the point. What works in Midtown won’t fly in Midtown South, and your biggest
Better Benefits, Better Business: Why You Should Up Your Game With Your Company Benefits Package
A benefits package is one of the most important factors in attracting and retaining top talent. In order to stay competitive, employers need to be creative in the types of benefits they offer. Traditional health insurance and retirement plans are no longer enough. To really stand out, employers need to offer a more comprehensive benefits package that includes gym memberships, yoga classes, nutrition services, counseling services, and education benefits. Surveying employees annually can help employers
